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9 Reasons Why WordPress is a Good Choice for Your eCommerce Website

WHY WORDPRESS

9 Reasons Why WordPress is a Good Choice for Your eCommerce Website

One of the simplest and most effective ways to promote your company online is with WordPress.

Although there are less complex platforms, the majority of them lack WordPress’ functionality. And while some platforms are just as reliable, beginners may find them challenging to use.

The best tool for business owners and organisations to showcase their goods and services, boost their search engine rankings, and advertise to potential clients is WordPress, a content management system (CMS). It makes it easier for you to distribute written content, run an online store where you can sell goods and services, or even just share images and videos of your creative output.

What is WordPress?

First off, you no longer need to wonder if WordPress is only used for blogs. WordPress has expanded greatly beyond its original role as a blogging platform. It’s more than just a website because it has a fully featured content management system. A blog is nothing more than a collection of articles and stories about various subjects that are arranged in reverse chronological order. It functions as a kind of public diary and covers an infinite number of subjects. But with a content management system, you can create those web pages and write those articles without even needing to hire a professional webmaster each time you want to make a small adjustment. As a result, WordPress is capable of much more than just blogging. It’s not difficult to add a blog post; at the most basic level, all you need to do is type your content, add a few images, and click “Publish.” It’s equally simple to add a new page to your website: The information entry window is the same for both. The formatting instructions are uniform. Both adding photos and videos uses the same process. The only difference is that when you press Publish, you create a web page rather than a blog post, even though the interface is the same. This means that once you have a domain name and hosting space (more on that in a moment), you can create your own website and later add blog posts to it.
Brand Storytelling

Benefits of WordPress

Websites that use WordPress are ranked higher than those that don’t by search engines like Google and Bing. To ensure better rankings, WordPress offers a few SEO plugins.
WordPress can be customised and made flexible enough to meet all needs thanks to extensions and plugins. Although WordPress is free to use, as was already mentioned, it can get expensive if you need a lot of premium plugins. Therefore, prior to beginning your project, planning is essential.

There is no need to worry about WordPress’ safety and security, despite misrepresentation in this regard. WordPress users can rely on several security measures. Truth be told, would you feel safe using Internet banking if your passwords are not secure? With that been said, it’s also vital to keep your website passwords secure, invest in premium web security, keep your Theme and plugins up to date, and having a professional web developer on hand with a web care plan are all necessary for keeping your website secure.

Our most popular website care plans include cloud backups and daily security scans to shield your website from hackers as we believe prevention is key.

To make your website as unique as possible, you can customise your WordPress Theme in any way you see fit. As there has been a rapid increase in digital activities in the palm of your hand, mobile-friendly websites are so important. How many times have you tried to order or read something on your mobile device and had a bad experience? I bet way too often! The good news is that responsive view on all devices (Tablets and Mobile, for examples) can be achieved given with WordPress.

Needless to say, for your website to be professional – it needs to be done professionally to make that first impressive and enhance user experience (UX).

Some of the top WordPress plugins for ecommerce support include the ones listed below:

5.1. HubSpot

With HubSpot, you can send marketing emails, store contacts in a CRM, and view analytics for all of your efforts. You can also easily add live chat, chatbots, forms, and popups to your pages. It’s a plugin that’s quick to install, simple to use, and proves to be very helpful. Additionally, the plugin prevents you from having to install multiple plugins for each marketing function, allowing you to access all of this functionality directly from your WordPress dashboard (speeding up your site).

5.2. SEO Pro Plugins

If you want to get traffic (and sales) from search engines, we recommend using either All In One SEO or SEO Press plugin that assists WordPress sites with crucial onsite SEO and technical SEO maintenance.

5.3. WP Rocket

A caching plugin like WP Rocket will be helpful for reducing page load time if you are optimising your website for WordPress speed. The static content does not need to be reloaded when a visitor switches from one page to another thanks to WP Rocket’s support for both page and browser caching.

5.4. Web security plugins

Another essential plugin option for WordPress e-commerce websites is WordFence Security. It provides an extensive firewall and security scanner that enhances the security of websites.

Here at Digital Fusion, we have a magic wand to transform your vision to digital solutions!

When it comes to eCommerce (online stores) websites, WordPress is very useful. WooCommerce, a free plugin offered by WordPress, enables you to create an online store in a matter of days.

WordPress has many integrations and customisation options as an eCommerce platform. The platform’s simplicity of use and scalability make it a viable option for businesses of all sizes. You can add eCommerce features to your site using a variety of themes and plugins.

The fundamental idea behind hosting is fairly straightforward: You need a place to store your actual website. You require a location to store all your documents, including brochures, videos, and images. Your web hosting environment is important for user experience – this may affect whether clients leave or continue browsing your website. Here at Digital Fusion, we can recommend reliable web hosting company that we use for all our clients.

A professionally designed website can help you make a good first impression on potential clients. Additionally, it can help you develop your leads and increase conversions. But more importantly, it gives your website visitors a positive user experience and makes it easier for them to access and navigate your website. We partner with our clients so that we can guide them every step of the way throughout their digital journey.
WordPress is an open-source platform that receives improvements from users all over the world. Additionally, they have millions is an open-source platform that receives improvements from users all over the world. Because of this, about one-third of all websites on the internet use WordPress. It’s so strong and capable, and a veritable army of people is working to improve it.

Takeaway

Did you know that WordPress is used by The White House and Beyoncé? WordPress is used by numerous other global businesses, including Mercedes-Benz. All business owners can rest assured that it is secure. As a Digital Marketing Agency, we at Digital Fusion offer web design and build, online stores, and web care services to ensure your business has a website that is built professionally. Connect with us today to find out how we can help in redesigning your website.

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