DIGITAL MARKETING

Google Ads:
Yes or No for Your Brand?

Google Ads

Google Ads: Yes or No for Your Brand?

If you’re thinking about investing any money in advertisements to reach your target market, you’d better spend it wisely.

That is, a location that receives more than 2.9 billion unique visitors per month and 5 billion daily interactions.

A place like Google.

Just two years after Google.com, the most well-known website in the world, Google Ads was introduced. The advertising platform first appeared in October 2000 under the name Google Adwords, but in 2018 it underwent a rebranding and became known as Google Ads.

It’s no secret that these days, the more effective and targeted your paid campaigns are, the more clicks they produce and the higher the likelihood that they will bring in new clients.

So, it should come as no surprise that businesses across all sectors are using Google Ads more and more frequently.

What is Google Ads?

Before we dive into the nitty gritty of Google Ads, let’s first take a look at what it’s all about.  

Google Ads is a platform for paid advertising that falls under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad. 

Google Ads is a successful way to attract qualified traffic, or good-fit customers, to your company who are looking for the goods and services you provide. You can increase in-store traffic, increase phone calls to your business, and increase website traffic with Google Ads. 

With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a result, when your ideal customers use Google Search or Google Maps to look for goods and services similar to yours, your company will appear on the search engine results page (SERP). 

By doing this, you can reach your target market at the right time for them to see your advertisement. 

How Does it Work?

Potential leads or customers who are looking for your product or service are shown your ad by Google Ads. Depending on the type of ad campaign chosen, advertisers bid on search terms, or keywords, and the winners of that bid are displayed at the top of search results pages, on YouTube videos, or on relevant websites.

Your capacity to create successful and high-performing Google Ads is impacted by a variety of factors. They will be discussed below, along with some Google Ads examples.

Your ads’ placement is determined by AdRank, and one of the two factors – the other being bid amount – that determines your AdRank is Quality Score. 

Keep in mind that your Quality Score is based on the calibre and relevance of your advertisement, and Google gauges this by the number of people who click on your advertisement when it is displayed, or CTR. Your ad’s ability to successfully match searcher intent will determine how well it performs on click-through rates (CTR).

  1. How relevant your keywords are.
  2. If the searcher receives what they expect from your ad copy and CTA.
  3. The way people interact with your landing page.

Even before you raise your bid amount, you should pay close attention to your QS when you first set up your Google Ad campaign. Your acquisition costs will be lower and you’ll be placed higher with a higher QS.

You can reach your target market at the ideal moment for them to see your advertisement by doing this.

When you first set up your Google Ad, you select the area where it will appear. If you have a storefront, it should be easily reachable from your current location and not too far away. Set your location to the locations from which you ship physical goods if you operate an online store. If you provide a service or product that is accessible to everyone in the world, the opportunities are limitless. Your placement will depend on your location settings. If you own a yoga studio in San Francisco, for example, people searching for “yoga studio” in New York won’t see your result, even if your AdRank is high. This is so because Google’s main objective – even if you pay for it – is to present users with the most relevant results.
Both paid advertisements and organic search benefit from keyword research. Your keywords should as closely as possible reflect the intent of the searcher. This is due to Google matching your advertisement with searches based on the keywords you chose. When it comes to selecting keywords for your landing page, it’s important to ensure that these keywords should also reflect on the landing page that you’re promoting. One to five keywords are ideal for each ad group you designate within your campaign, and Google will display your ad in accordance with those choices.
Match Types give you some leeway when it comes to choosing your keywords because they inform Google whether you want to match a search query precisely or if you want your ad to be displayed to anyone who enters a semi-related search query.
Your ad copy may determine whether someone clicks on your ad or one from a rival. As a result, it’s crucial that your ad copy aligns with your target keywords, satisfies the persona’s pain point, and matches the searcher’s intent.
Ad Extensions should be used if you are running Google Ads for two reasons: they are free, and they give users more information and another reason to interact with your advertisement.
Retargeting, also known as remarketing, is a strategy used in Google Ads to advertise to users who have previously interacted with you online but have not yet purchased. Users who are tracked by cookies will see your ads as they browse the web. Remarketing works well because most potential customers need to see your advertising repeatedly before becoming clients.

Takeaway

Given its authority and reach, Google Ads ought to be a component of your paid strategy. Use the advice we provided to get going, and keep in mind to tweak and improve as you go. There are only campaigns that require a little bit more work; there are no Google Ads campaigns that don’t work. You have everything you need to create an effective Google Ad campaign that generates clicks and leads by using the above strategy and information.

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