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A well-designed website is crucial for the success of any business or organisation. But how do you know
If you’re thinking about investing any money in advertisements to reach your target market, you’d better spend it wisely.
That is, a location that receives more than 2.9 billion unique visitors per month and 5 billion daily interactions.
A place like Google.
Just two years after Google.com, the most well-known website in the world, Google Ads was introduced. The advertising platform first appeared in October 2000 under the name Google Adwords, but in 2018 it underwent a rebranding and became known as Google Ads.
It’s no secret that these days, the more effective and targeted your paid campaigns are, the more clicks they produce and the higher the likelihood that they will bring in new clients.
So, it should come as no surprise that businesses across all sectors are using Google Ads more and more frequently.
Before we dive into the nitty gritty of Google Ads, let’s first take a look at what it’s all about.
Google Ads is a platform for paid advertising that falls under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad.
Google Ads is a successful way to attract qualified traffic, or good-fit customers, to your company who are looking for the goods and services you provide. You can increase in-store traffic, increase phone calls to your business, and increase website traffic with Google Ads.
With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a result, when your ideal customers use Google Search or Google Maps to look for goods and services similar to yours, your company will appear on the search engine results page (SERP).
By doing this, you can reach your target market at the right time for them to see your advertisement.
Potential leads or customers who are looking for your product or service are shown your ad by Google Ads. Depending on the type of ad campaign chosen, advertisers bid on search terms, or keywords, and the winners of that bid are displayed at the top of search results pages, on YouTube videos, or on relevant websites.
Your capacity to create successful and high-performing Google Ads is impacted by a variety of factors. They will be discussed below, along with some Google Ads examples.
Your ads’ placement is determined by AdRank, and one of the two factors – the other being bid amount – that determines your AdRank is Quality Score.
Keep in mind that your Quality Score is based on the calibre and relevance of your advertisement, and Google gauges this by the number of people who click on your advertisement when it is displayed, or CTR. Your ad’s ability to successfully match searcher intent will determine how well it performs on click-through rates (CTR).
Even before you raise your bid amount, you should pay close attention to your QS when you first set up your Google Ad campaign. Your acquisition costs will be lower and you’ll be placed higher with a higher QS.
You can reach your target market at the ideal moment for them to see your advertisement by doing this.
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